Friday, June 04, 2010

The Lord Campaign is at it again

The Lord campaign just can not help itself.  After spending hundreds of thousands of dollars on ads that were misleading about Lord's law enforcement experience, the Lord campaign is it at it again, running another ad that gives the perception that Lord is something he is not.


In the ad, Lord claims to have spent his career serving and protecting people.  If you call protecting big business clients in transactional matters protecting the people, Lord is your guy.  If you think think protecting people is about putting on a law enforcement or military uniform, well, know that Lord has never done that. 


That said, the words are chosen carefully.  Lord does not lie in the ad.  However,  images of Lord standing with law enforcement agents from years ago in an official looking hat and with someone in front of a police car, the carefully parsed words give the impression that Lord has law enforcement experience when in fact he has none.

What is disappointing is that Greenwood Solicitor Jerry Peace lent his image and voice to this stretch.  Even more puzzling is why Solicitor Peace allowed the perception that he spoke for other Solicitors by allowing the Lord campaign to use Peace's title as President of the South Carolina Solicitors Association.   

Further, it has to give the Wilson campaign team some sense of pride to know that their wealthy opponent's team hijacked their message and their ad.  Lord's ad is almost a carbon copy of Wilson's previous ad.  The difference is Wilson actually has the resume.  

A few days ago, a politico told me to lay off this issue and reminded me that perception is reality in politics.  I also got a not so subtle reminder about money and politics.  Fair enough.  


It is true that in politics, perception is reality.  But, when a perception is manufactured to present a candidate as someone who has held the line of law enforcement or stood watch in the military, it is the duty of those of us who follow politics to point that out.  We owe at least that to the men and women who really do the job of protecting the people.

10 comments:

  1. AnonymousJune 04, 2010

    I'm glad someone is holding Lord accountable.

    I've seen the new commercial.

    For Lord to say he's spent his life in public service is ridiculous. He's spent his life as a commercial real estate transaction lawyer. And his Senate subcommittee work? He was an associate pushing papers in a back office and doing research. Check out the job description.

    What is most egregious about his new commercial is that he's pirated Alan Wilson's message. Alan has been using the idea of "protecting families" as the cornerstone of his campaign for a year. I also couldn't believe Lord's video of himself and a law enforcement officer in front of a squad car -- Alan has been using a very similar photo for a year.

    I hear that Solicitor Peace is also angry -- because he told Leighton's people not to mention him as the president of the solicitor's association. Doing that makes it look like the association is endorsing Leighton -- and they're not.

    I have a lord -- and his name is not Leighton.

    Alan Wilson for Attorney General. He's clearly the real leader here. This latest stunt by the Lord campaign makes it even more clear.

    I'm voting for Alan Wilson on Tuesday and hope you will, too.

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  2. AnonymousJune 04, 2010

    Every time these guys try their verbal gymnastics to stretch their resume to look like they are qualified, it just drives more folks to Robert Bolchoz. Bolchoz has done the job before and did it well.

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  3. AnonymousJune 04, 2010

    Shameful. This guy will say or do anything to buy an election. i just hope the electorate is not as stupid as this guy is playing it to be.

    This guy's only excuse is to blame his campaign manager. Not much of a leader to do that and not take responsibility. His law firm ought to be ashamed as well.

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  4. AnonymousJune 04, 2010

    Poser. Lord is as qualified for AG as Ravenel was for treasurer. Look where that got us. When we will learn not to let people buy an office with slick advertising?

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  5. AnonymousJune 05, 2010

    You are jealous of Lord. He has a REAL legal career, a REAL family and REAL money. You are the poser.

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  6. AnonymousJune 05, 2010

    Why won't you get the hint and shut up already?

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  7. AnonymousJune 05, 2010

    Daddy, get me a job.

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  8. AnonymousJune 05, 2010

    Lord is pissed at you for showing him to be the puffed up guy he pretends to be.

    Watch yourself, Richard McCarty.

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  9. AnonymousJune 05, 2010

    Hey McCarty, why did you file your CLE thing late? Money troubles? Lazy?

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  10. AnonymousJune 06, 2010

    Hey, you turned down the money.

    ReplyDelete